Fueling peak athletic performance
Go the distance with our clean products
We consume what we create
Quality testing a product is a crucial step for us. To attest our commitment to this, our products have been tried and tested by us before they get to you. We are a group of athletes, nutritionists and coaches who have reviewed and suggested improvements to every product.
Saahil Alva
“After multiple long distance runs, I had the chance to use the energy gels from Ascend and I can attest to the fact that the gels had a smooth consistency and went down like butter. I felt a lot more confident and energetic after that and went on to achieve a PB.”
Rajeev Singh
“I never thought electrolytes could taste great…until I sipped on the pink guava flavoured electrolyte mix from Ascend at a race expo. The taste is great and you feel refreshed after having it. There’s nothing like it after a day out in the hot sun.”
Mansi Singh
“I usually run late for morning meetings and don’t have the time to make myself breakfast. The energy chew is my go to. I always have some in my bag or my car. Tear it open, munch on one and I am good for a few hours.”
Blog posts
The relationship between carbohydrates and energy is crucial for runners and anyone involved in endurance activities, because carbohydrates are the body's preferred and fastest source of fuel for m...
Caffeine is widely recognized as a powerful performance enhancer, especially for runners and endurance athletes. It doesn’t give you energy like calories do. Instead, it tweaks your brain and muscl...
Not all “hydration” drinks do the same job. Think of them like tools in a toolbox: a screwdriver, a wrench and a hammer. All useful but for different tasks. Here’s a simple, detailed guide for you ...
Fuel your daily hustle and conquer every challenge with Ascend
everyday wins
Fuelling your